So does Bing. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. Okay, that's customer lifetime value. With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience. The bad news: the default version of Joomla isn't well optimized. I'm going to do a search for artificial. How to Create a Brand SEO Strategy — Whiteboard Friday. Howdy Moz fans, and welcome to a new edition of Whiteboard Friday, the very first one of 2014. The logic makes a lot of sense here if you think about it simplistically. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 10:10. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and. This audit process aims to uncover instances where SEO-critical page content like headings, body copy, internal links, and other elements are rendered by JavaScript. . Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. See more ideas about whiteboard friday, digital marketing, digital marketing agency. STAT SERP tracking and analytics for enterprise SEO experts. It's very serious. High-Value Tactics, Future-Proof Link Building. I'm going to be talking about some of the most talked about things in the SEO industry over the past year plus a few tips from last year that we wanted to pull over because they were just. This week we're chatting about how to prioritize SEO tasks and specifically get the biggest bang for the buck that we possibly can. Firstly, 12 months traffic data. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. Watch the Whiteboard Friday. You, Rand, you're a person who probably is interested in Whiteboard Friday, even though you haven't done that search before on this particular phone. Crawl & audit your site with Moz Pro. So if I'm looking for the best SEO in Seattle, I have only to Google "best SEO Seattle. Link Building | Whiteboard Friday. Creating the Right Marketing Mix. But with a site audit tool in your toolkit like Moz Pro's Site Crawl, they don’t have to keep you up at night. Keyword Explorer Find traffic-driving keywords with our 1. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site. Critical Thinking. This week's Whiteboard Friday focuses on ad copy testing ideas and best practices. Branding | Whiteboard Friday. This week we're going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016. Howdy, Moz fans. The highest got over 200,000 ( How Google’s Panda Update Changed SEO Forever, from June. In this Whiteboard Friday Ola King walks through how to identify and prioritize technical SEO fixes for your site. Content. Step 5: Writing up the report. First, ensure that SF is set to “Spider” mode. Rankings, I've got to say, really aren't the best thing to include in your reports. Visual Search Optimization — Whiteboard Friday. At the suggestion of a few people in the Joomla community, I decided to site down and write a beginner's guide to optimizing a Joomla site for SEO. Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. Repeatable content ideas. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Extreme topical relevance. Meaning, if you share something on a Twitter, a Facebook, a LinkedIn, a Google+, a Pinterest, a Reddit, a StumbleUpon, whatever network you might be using, the influencers on those networks have the ability to help amplify that reach. Conclusion. This is our Moz-shaped superpower. What I'm going to show you today is not going to be perfect. With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. Click OK. So my talk today is about harnessing generative AI for content and SEO success. Discuss main objectives the sales team has when making a sale and how they qualify a lead. This comprehensive guide shows you how. This week, I think since January's the time when a lot of us revisit our core web marketing and a lot of the times what we're doing on our. Gather your core keywords. Jan 9, 2017 - Explore Moz's board "Whiteboard Friday", followed by 7,269 people on Pinterest. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. Moz was the first & remains the most trusted SEO company. Penguin is back at the forefront of many marketers' minds now that the third iteration of the algorithm update has been released, and a rumor has begun circulating that you can weasel your way out of a. March 10, 2023 The Fundamentals of Crawling for SEO – Whiteboard Friday Whiteboard Friday | SEO Basics In this week’s episode of Whiteboard Friday, host Jes. Second, and this is where a lot of people stumble, search visibility or share of voice (SOV). Competitive Research Suite: Actionable Data to Drive Real Results. SE Ranking comprises of a complete set of SEO tools for in-depth site audit, keyword research, keyword rank tracking,. Before joining the Moz team, she spent several years managing digital content for Nintendo of America, Inc. This week we're chatting about how to prioritize SEO tasks and specifically get the biggest bang for the buck that we possibly can. A lot of SEO reports include rankings. We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about. Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In today’s Whiteboard Friday, Lidia Infante walks you through. My name is Will Critchlow. Trackur (paid) – Sentiment and influence metrics and tracking (history). Your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. Today I'll be talking to you about the next search intent. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. Today we're going to be talking about app search. This isn't a video from 2020. The Web Developer's SEO Cheat Sheet 3. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: 2. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd. First, before you can even think about intent, you need to have a solid foundation of core keywords in place. You have a hypothesis or something that is going to benefit your website. Review marketing team roles, KPIs, and get a better understanding of the roles the. Editor's note: Beginning at 1:49, when Claire mentions "referral. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Surrounding text content. Heads-up! We published a one-two punch of Whiteboard Friday videos from our friends at Stone Temple Consulting today. I also announce the SEOmoz Premium SEO Training S. 25 billion+ keyword index. I'm an SEO and solution engineer, which means I get to talk to C-level decision-makers about their business problems and translate them into SEO solutions. We've included some of our favorite episodes here, and find. The good news: it's such a popular CMS that people have come up with fixes for just about every SEO obstacle in Joomla. The analysis & recommendations phase. Watch the video. Your page’s freshness is determined by multiple factors, but simply having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. In today's Whiteboard Friday, Joanna Lord shares some ideas for getting feedback good and bad, and explains how it may be important in ways you just might not know. 99% of the time work really well together. From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. Optimize for page speed. 6. SEOs and developers need to work better together. I'm the founder and CEO at Distilled. Things you don’t need when analyzing the data. Morgan has managed Moz content initiatives, including the Moz Blog and Whiteboard Friday, since early 2020. Pete, the marketing scientist for Moz, and I want to talk to you today about title rewrites. An in-depth SEO audit will typically turn up dozens, or even hundreds, of tasks that need to be accomplished to begin moving a client forward. While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it's easy for marketers to start slipping down the "Guest Posting Slope of. In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted. This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. My name is Alisa Scharf. In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. Now keyword research, you know how important it is, and it forms the basis of all successful SEO. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. GPT, of course, stands for generative pre-trained transformers. Let’s say: Those projects only affect 20% of the site (a lift of 10% would actually be a sitewide lift of 10% * 20%) 50% of your SEO work produces a lift. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. It's something that should be maximized. You might reach your audience of a few dozen. It's very serious. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. With fierce competition to attain rankings, links, and authority,. This week we're talking topic modeling and semantic connectivity. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this figure can come in as low as 35 hours. If you're looking to hire an SEO or are interviewing for an SEO role. We're trying to serve the intent of searchers and in the long term eventually, maybe sometime in the future some folks who watch this video might be interested in Moz' tools or going to MozCon or signing up for an email list, or whatever it is. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every. Whiteboard Friday. Whiteboard Friday | Content Marketing. If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. Whiteboard Friday. This week we're going to chat about hyperlocal keyword research. And we'll see you again next week for another edition of Whiteboard Friday. Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. Copied! With Moz Pro, you have the tools you need to get SEO right — all in one place. 2. So I've got an example here. But alas. In this Moz Blog post Dr Pete walks you though how to use the Moz tools to surface targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. In today's Whiteboard Friday, Rand. This year it is 22 smart SEO tips for 2022. 4. Crawl your site to identify on-page and technical SEO issues. The image caption. I’m the co-founder of Moz, and today I’m going to be talking to all of you and to Whiteboard Friday fans everywhere about how to kick-start an SEO audit for your startup. You're going to watch Whiteboard Fridays about specific topic areas. a startup is a huge task all on its own. This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. 8. This can involve optimizing both the content and HTML source code of pages on a site. Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. Blog posts and those could have regular updates or be republished on a regular basis. She is also currently a Master of Public Administration candidate at Columbia University, focusing on tech policy & digital. Let’s start with the manual process of identifying your SEO competitors: Enter your target keyword in Google. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Step 4: Work the content audit dashboard. Make sure it's targeted to the right audience, and then come up with a piece of. Once you have gathered all the previous data you will have a very complete, but still manageable, prioritized and categorized source of potential blog post ideas from different type of sources: Analyze and make this data actionable with the next steps:Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Well, it's the same content, same search intent behind it. If we don't, we run the risk of creating unreal expectations and disappointing our clients and companies. Moz Data Power your SEO strategy & AI models with custom data solutions. How SEOs and Developers Can Work Better Together — Whiteboard Friday. See full list on moz. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Clean up your site structure. Follow Google’s recommendations on SD. Take care. You implement the change as a result, and you fall flat on your face. completely honest, there are other things at the top of the conversion. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Search Engines | Whiteboard Friday | Advanced SEO. STAT SERP tracking and analytics for enterprise SEO experts. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Explore all the free SEO tools Moz has to offer. Recommend content optimizations, outreach, and other SEO tactics to drive target keywords. A good SEO can diagnose issues – a great SEO follows up and makes sure these problems get fixed. C. Brand Entity SEO – Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Howdy, folks. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Here are some steps to help you get started: Understand that SEO is an evolving landscape 🔄 Conduct a comprehensive SEO audit 📊 Establish a solid SEO foundation 💪 + 5 more in this blog. Discuss strategic partnerships the company has and creative ways to leverage them. When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. In addition to the security offered by HTTPS (which we'll discuss below) there are additional SEO benefits for marketers to take advantage of. But, in fact, there are a lot of intricacies that we should cover. Pursue engagement, number one rule. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Mistake #1: Using Google as your filter. II. They sent out a bunch of penalties to, well, a noticeably large number of. Moz Local Raise your local SEO visibility with complete local SEO management. Then it's high time for a competitive business audit. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Introduction. Howdy Moz fans. What I'm going to give you here is a methodology for how you can set your team and yourself up for success, in 2016, with a great metrics dashboard that shows you how things work through your funnel. Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site. In today's Whiteboard Friday, Rand explains how to set expectations that will lead to excitement. Moz was the first & remains the most trusted SEO company. eCairn (paid) – Share of voice, mind and/or topic + additional social media tools. So when you're coming up with ideas in the ideation process, try and look for ones that you can repeat over and over again. I'm Cyrus Shepard. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Number two tip, extreme topical relevance. Then explain why these actions need to be. The standard configurations should be fine, so no need to mess around with that. Second point, second thing we can do to evolve our link building is to move beyond big, shiny, interactive link building campaigns. To get more accurate results for a topic, repeat steps 1-3 for three to five keywords per cluster. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Let's get right to them. Step 2: Gather additional metrics. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. At the suggestion of a few people in the Joomla community, I decided to site down and write a beginner's guide to optimizing a Joomla site for SEO. The image caption. The Authoritative Content Funnel — Whiteboard Friday. For reference, here's a still of this week's whiteboard. This approach turns the focus to future goals and action, not just evaluation of the past. By cruft what I mean is low quality, thin quality, duplicate content types of pages that can cause issues even if they don't seem to be causing a problem today. In this episode of Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. At the end of your audit, don't write a document that says what's wrong with the website. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. Otherwise, your relevance and your conversion get really hard. Discuss trends and demands of products/services. Click on the whiteboard image above to open a high-resolution version in a new tab!Step 2: Map your keywords into a content plan. The Web Developer's SEO Cheat Sheet 3. So some of you probably have seen April 11th, Google made this big move. So my talk today is about harnessing generative AI for content and SEO success. In this week's Whiteboard Friday, Rand discusses co-citation and its impact on the future of SEO and brand association. Back in February, I left the company full-time. Categories: Content Marketing Local SEO. The bad news: the default version of Joomla isn't well optimized. Video Transcription Howdy SEOmoz fans. On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website in order to improve search engine ranking and visibility. 4. This is the process that I'd urge you to use when you're doing that B2B content strategy. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. There's far more to SEO than an initial audit and fix for a site. C. Whiteboard Friday | On-page SEO | Advanced SEO. There are plenty of articles all over the web that go into the finer details. Howdy, Moz fans. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. 63. [Free Template Included] — Whiteboard Friday. Link auditing is the part of my job that I love the most. Simplistic thinking is a good SEO company will do a great job ranking for SEO company or SEO consultant or SEO consultant plus my city name. Moz Local helps you manage and sync your citation and. Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. See, there's this big misconception for most of us in digital marketing and certainly as SEOs, that if we create industry vertical landing pages, we automatically. If crawlers cannot access the content, they cannot rank it well. Morgan has managed Moz content initiatives, including the Moz Blog and Whiteboard Friday, since early 2020. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it. ) Check out the resources below for all you need to know about Domain. 2. They measure this pogo-sticking, and they come up with essentially, this is a very simplistic representation of what actually happens, but X% of people pogo stick away from IT Boston in their first 5 seconds of visiting the site, Y% do it for this BuzzFeed page, and Z% do it for IT 101. If you see “Disallow: /”, immediately talk to your developer. The reporting phase. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. 2. The reporting phase. I'm a Moz associate. I'm doing the same thing. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. " Note: This isn't much different than good SEO - on-page/on-site optimization is unlikely to ever be a competitive advantage. You don’t have to use any of the other pieces of software in the Google Cloud Platform, although we’ll use Google Cloud Storage (GCS) later on in this tutorial. Moz, a renowned authority in the field of SEO, introduced Whiteboard Friday over a decade ago. Keyword Explorer Find traffic-driving keywords with our 1. November 20, 2023. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that. This week we've been hearing a lot of chatter in the SEO blogosphere and on Twitter and on the forums about this new potential Google penalty that's coming down the line around over-optimization. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters. This week we're going to chat about something that I really have a problem with in the SEO world, and that is the phrase "good, unique content. Finally, select the desired resource (in our case it’s YouShallNotPass. 25 billion+ keyword index. Down one path is traditional link building, down the other is the broader world of content marketing. So they're thinking, "Aha. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Or the EU-based manufacturing companies started by women, and I could get on that list with my whiteboard pen company based there. Refresh the page and see if any important content disappeared. Harnessing the Power of Feedback — Whiteboard Friday. I'm the founder and CEO at Distilled. Why Visual Assets > Infographics. Discuss strategic partnerships the company has and creative ways to leverage them. The session, for many, many years, has been the core unit of Analytics data. Start your free. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. You should also verify that each of your targeted keywords is being represented by a page on your site. It was starting at about mid-November. 1. This week I want to get a little down in the gritty details. For example, I could have used West Elm, which does generally modern furniture as well, but they're. More resources in Competitive Research . Identify which domains are ranking. Our shiny new Rogerbot crawler is the new kid on the block, and it’s. Moz is a venture-backed company, so I could potentially get on that list. It's also a review type of content. Whiteboard Friday. There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. Welcome to a very special edition of Whiteboard Friday talking about keyword research today. This quarter we’ve had the opportunity to explore exciting ideas that. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant keywords in your niche or industry. So this is effectively you can use your analytics platform or you can use Google Search Console to pull down 12 months' worth of organic data by month. Avoid flowery descriptions or rambling explanations, and keep your definitions short and to the point (ranging from 40-50 words). Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. It’s been a busy quarter for the Moz Content team, and we’re excited to share the results of our hard work! During the first few months after launch, we focused most of our energy on improving the Content Audit workflow with a few stability- and speed-related updates sprinkled in. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Getting Started with Guest Posting. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about managing tension between user experience and SEO. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Without a robust technical SEO strategy even the best content won't be found for bots or humans. SEO Maturity: Evaluating Client Capabilities. Head of marketing. Rand discusses SEO interview questions for hiring managers and interviewees to consider. This week we're chatting about why link building sometimes fails. They did recently announce it. Check the site speed for mobile devices. He wanted to know, since he's working on a content strategy,. Happy Friday. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. It's going to be a ton of fun. Download now. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer! In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. Competitor identification and competitor research is absolutely key to a good SEO strategy. Take time over your writing, consider the words you use and the relationships between them. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whiteboard Friday. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. The idea that Will proposed is attaching oneself to a large fixed object and collecting benefit as the currents bring it. Now where people stumble is this is not a rankings report. Welcome to Whiteboard Friday. In our first episode of 2022, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. Start your free 30-day trial today!Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. Happy Friday, Moz fans, and welcome to another Whiteboard Friday. Next, enter your site's URL, and start the crawl. But there is a little confusion around what's okay to do as far as links and what's not. If we don't, we run the risk of creating unreal expectations and disappointing our clients and companies. Go to Meta & Structured Data. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. Hey, guys. Meta robots NOINDEX. Now that we have that, I'm just going to show you six keywords that I think have the most impact for moneymaking at the bottom of the funnel.